Paid Ads
The auction in your market
is running right now.
Someone in your city is typing your service into Google as you read this. That click is going to whoever set their account up best. We build the account that wins it, and we measure the whole thing in booked jobs.
Your business with RYZN
Competitor, broad match
Chain, another agency
Junior-managed account
Illustrative. The auction in your market runs every time someone searches.
Where the money goes
Most accounts leak in the same three places.
We audit before we touch anything. In almost every account we open, the same spend is paying for searches that were never going to book.
Leak 01 · Broad match
~82%Google shows your "board and train" ad to someone searching for a training collar. You pay the same either way.
Leak 02 · Zero negatives
~68%"Free", "DIY", "jobs", "certification", competitor names. Not blocked, all billed.
Leak 03 · Geo shotgun
~55%A 50 mile radius feels aggressive. It is expensive. Local converts several times better.
Percentages reflect the waste patterns we see in accounts we audit, not a promise about yours.
How we run it
Most agencies run a dashboard. We run a register.
Clicks and impressions do not pay your lease. Booked jobs do, so that is what every decision gets measured against.
Most agencies
- ✕Smart Bidding switched on day one and left alone
- ✕Broad match keywords, no negative list
- ✕One page for every service, same headline, same form
- ✕A junior checks in monthly with a screenshot
- ✕Reporting in clicks, impressions and "engagement"
RYZN
- ✓Bids tuned by device, ZIP, hour and search term
- ✓Negative lists built in week one and pruned weekly
- ✓One offer per campaign, one page per offer
- ✓A senior strategist in the account every week
- ✓Reporting in calls, booked jobs and cost per job
What you get
Everything that makes the spend work.
Market and competitor audit
Before launch we map who is bidding in your area, what they are paying, and where the openings are.
Campaign build
Search and Performance Max structured by service, so each offer gets its own budget, keywords and page.
Conversion tracking
Calls, forms and texts wired to Google Ads and the CRM, so every lead is traced back to the search that made it.
Call tracking
Dynamic numbers tell you which campaign made the phone ring, and every call is recorded for review.
Local Services Ads
Where it fits your trade, we set up and manage LSA alongside search so you hold both spots.
Weekly reporting
Plain language: what we spent, what came in, what changed, what happens next.
Built per industry
The search is different in every trade.
Dog training
Board and train, aggression and puppy searches split into their own campaigns, with the price shoppers filtered out.
See how we do it →Automotive
Ceramic, PPF, tint and detail each get their own ads and their own page, so the high ticket work is not diluted.
See how we do it →Home services
Emergency and storm terms bid hard when demand spikes, maintenance work keeps the slow months full.
See how we do it →Questions
Straight answers.
How much should I spend on ads?
Who owns the ad account?
How fast do leads start?
Do you lock me into a contract?
What if I am already running ads?
Your market is moving
Stop paying for the wrong clicks.
Book a free strategy call and we will show you what your market costs, what your competitors are bidding, and what your budget can realistically book.